Participation in the business program of the 4th international exhibition of advertising, design and printing "Mint Lion-2017"
On October 17-19, 2017, Days of Marketing, Advertising and Branding were held in Minsk - an event that is significant for the advertising market and professional community, covering various aspects of the industry - advertising, design, branding, communications, marketing, printing.
The event was organized by the international exhibition operator “Belinterexpo Exhibition Company” of the Belarusian Chamber of Commerce and Industry, the “White Crown” a communication agency and the Association of Communication and Marketing Agencies (ACMA).
During this event, the IV International Exhibition of Advertising, Design and Printing "Mint Lion-2017" was organized. The aim of the exhibition was to combine technologies and creativity, to inspire professionals of various segments and industries, to demonstrate how the Belarusian creative economy is developing.
Within the business program of the exhibition "MINT LION-2017", dedicated to the current issues of the advertising market, new trends and advertising tools, speakers from the "BelpatentService" of the BelCCI – the acting director, the patent attorney Vyacheslav Trofimov and the manager Yevgueniy Pak made presentations on the following topics, respectively: "Anthropomorphism and animalism as a means of imparting distinctiveness and protectability to the trademark" and "Design protection in the Republic of Belarus".
As a result of speakers' speeches, new orders for registration of applications for objects of industrial property rights have already appeared in the portfolio of UP BelpatentService of the BelCCI.
