Sport and intellectual property.
From football to tennis and ice skating, inventors and innovators across every sport work quietly behind the scenes to improve athletes' professional performance, make watching competitions more engaging, and ensure that everyone can follow sporting events.
At the heart of the key business operations that drive the economic value of sport and propel the industry forward lie intellectual property rights and the legal protection they afford.
The most modern equipment and gear, team branding, broadcasts of unforgettable sports moments, and much more constitute intellectual property (IP).
According to information published on the World Intellectual Property Organization (WIPO) website, intellectual property safeguards and promotes the inventions, designs, brands, and stories that drive the world of sports, inspire athletes, and unite fans across the globe.
Thanks to the steady growth of this sector, sports organizations can fund high-level sporting events and foster the development of sports worldwide.
The sports sector also contributes to the global economy by creating jobs and developing public infrastructure.
Message from the WIPO Director General on the occasion of World IP Day 2026: https://www.wipo.int/ru/web/videos/w/world-ip-day-2026-director-general-message
An international seminar on intellectual property in sports was held in Minsk at the headquarters of the National Olympic Committee (NOC) on April 23, 2026.
Read information about it in the news item from April 24.
